Betegy Launches Intelligent Banner Service Tailored to Player Preferences
Betegy has introduced a fresh, intelligent banner service that tailors advertisements for players.
This service is a tool that enables Betegy to craft banners based on insights about player betting habits. This implies that players will encounter ads specifically crafted for their preferences. The information originates from the operator’s customer relationship management (CRM) data.
Betegy asserts that this service enhances ad engagement by providing each player with a “customized call to action.”
“We are thrilled to unveil this latest content personalization innovation for our partners,” stated Betegy CEO Alex Kornilov. “Integration with CRM systems empowers our clients to deliver more focused and pertinent ads to each player, boosting engagement, retention, and ultimately, revenue.”
Kornilov further emphasized that the smart banner feature will assist operators in providing players with a more individualized experience and valuable insights.
“We are delighted that the introduction of intelligent banner functionality, fueled by CRM integration, allows us to elevate banner personalization to a new level,” he concluded.
This groundbreaking technology provides substantial advantages to our client marketing groups. It empowers them to craft advertisements that are perfectly tailored to each individual player, showcasing content that aligns with their interests. This fosters heightened player engagement and amplifies the overall worth of our offerings.
Sign up for the iGaming news newsletter.