888 Expands European Footprint with Portuguese Launch and Poker Network Ambitions

A prominent online gaming company, 888, is aiming to establish a cohesive European poker platform. Their most recent action was the introduction of their well-known 888Casino brand in Portugal, having secured the required regulatory approval. This follows their entry into the Swedish market not long ago, demonstrating a clear ambition for expansion throughout Europe.

Portugal represents the 12th regulated market where 888 has a foothold. However, their aspirations don’t end there. They have also revealed intentions to launch their 888Poker brand in Portugal shortly. This is a crucial element of their broader goal to link players across Europe via a shared poker network.

The company perceives substantial promise in the Portuguese market. Itai Pazner, who recently assumed the role of CEO from Itai Frieberger, indicated that this expansion constitutes a significant stride in their growth plan. They are particularly enthusiastic about the forthcoming launch of their European poker network, which will initially connect players in Spain and Portugal on their innovative Poker 8 platform. This initiative highlights their dedication to delivering a premier poker experience for players throughout Europe.