Better Collective Acquires CasinoLounge.co.uk, Marking UK Expansion

A leading force in digital marketing, particularly within the iGaming sector, Better Collective has broadened its UK footprint. The company has purchased CasinoLounge.co.uk, a well-regarded British platform that directs users to internet casinos. This calculated maneuver represents Better Collective’s third acquisition in a mere three months, highlighting their proactive expansion plan.

Earlier this month, they secured SportFreunde in Austria and WettPortal.com in Germany, illustrating their dedication to amplifying their European presence. This recent purchase of CasinoLounge.co.uk is especially noteworthy as it signifies their initial foray into the UK market, a territory where they harbor ambitious objectives.

Better Collective already possesses an extensive catalog of over 1000 websites and offerings, encompassing prominent names such as DiscoverSlots and CasinoVerdiener. The inclusion of CasinoLounge.co.uk, a site recognized for its intuitive design and thorough casino evaluations, is a strategic triumph for the firm.

Both entities have conveyed enthusiasm regarding this acquisition. For Better Collective, it’s a substantial stride into a profitable market, while for Cashmio, the former proprietor of CasinoLounge.co.uk, it presents a chance to concentrate on their fundamental strengths. This action is mutually beneficial and indicates promising developments for the online casino affiliate sector.

Although our UK venture began as a labor of love, we’re immensely pleased with its evolution. Passing the torch of CasinoLounge to an industry titan like Better Collective is exhilarating, and we trust they possess the expertise to propel it to new heights. Bidding farewell to a project we’ve invested so much in is a mixed bag of emotions, but this decision ultimately benefits all parties, enabling us to prioritize the expansion of Cashmio.