Aston Villa Secure Record-Breaking Kit Sponsorship Deal with Betano

Aston Villa Football Club has allegedly secured a kit sponsorship agreement with Betano, rumored to be the largest in the club’s existence. This profitable arrangement will display the online sports wagering company prominently on the front of Villa’s uniforms.

The agreement eclipses Villa’s existing contract with BK8, another gaming enterprise, which was established just the previous year. The fresh agreement with Betano represents a substantial monetary gain for the club, purportedly valued at double the BK8 contract.

This development arises as Premier League clubs brace for a prohibition on gaming sponsorships on the forefront of shirts commencing in the 2026/27 season. Betano’s significant presence within the football realm, encompassing collaborations with major competitions and squads like FC Porto, establishes them as a major force within the sector.

We have contacted Kaizen Gaming, the organization that possesses Betano, to get their perspective on this matter.”