Altenar and Palms Bet Join Forces to Conquer the Bulgarian Sports Betting Market
A top-tier sports wagering solutions provider, Altenar, has teamed up with Palms Bet, a major Bulgarian operator, to broaden its footprint in the Bulgarian market. This strategic alliance coincides with projections indicating the Bulgarian sports betting sector will reach an impressive €850 million by 2026.
Through this joint effort, Altenar will furnish Palms Bet with its state-of-the-art sportsbook platform, encompassing an extensive range of offerings, including electronic sports and simulated sports. Palms Bet currently presents Bulgarian players with an impressive catalog of 20,000 sporting contests. The Bulgarian market is undergoing remarkable expansion and is anticipated to reach a value of €850 million ($9.289 billion) by 2026, signifying a substantial surge of €600 million over a six-year period.
George Mavridis, Account Manager at Altenar, conveyed his enthusiasm regarding the partnership, remarking, “We have consistently regarded Bulgaria as a pivotal market and are thrilled to be joining hands with Palms Bet to augment our presence in this new domain.” He further elaborated, “Having already established partnerships with Palms Bet in Kenya and Peru earlier this year, we are assured in the capabilities of the Bulgarian market. We eagerly anticipate assisting our partner in maximizing player involvement and achieving mutual growth alongside Palms Bet.”
Alexander Sjarov, Head of Sportsbook at Palms Bet, also shared his positive outlook, stating, “By incorporating Altenar into our platform, we are confident that this will elevate player interaction and reinforce our standing as one of the premier gaming enterprises globally.”
The collaboration between Palms Bet and Altenar expands upon their existing fruitful collaborations in other European and African markets. Earlier this year, Altenar made its initial venture into the Bulgarian market through a partnership with BetMarket.
Christo Markov, holding the position of Product Manager at BetMarket, conveyed his enthusiasm for the collaboration with Altenar, emphasizing their remarkable history within the sports wagering and gaming sector. He anticipates this alliance will propel BetMarket to greater levels, providing their users with an unmatched encounter due to Altenar’s premier, internationally acclaimed offerings.