Betsson Secures Landmark Sponsorship Deal with Colombian Soccer Giants Atlético Nacional

Betsson has inked a pioneering, three-year contract to be the primary worldwide partner of Atlético Nacional, Colombia’s most celebrated soccer organization. This significant pact signifies the first instance in over twenty years that the legendary green-and-white shirt will display a fresh emblem.

Atlético Nacional conveyed immense excitement about this collaboration: “We are delighted to embrace Betsson, a corporation with an international footprint and ambitious growth aspirations in Latin America. Their outlook aligns seamlessly with our own objective of becoming a global football force. Together, we are certain of attaining even grander victories.”

Established in 1947, Atlético Nacional possesses a storied past with 33 trophies, encompassing two esteemed Copa Libertadores titles. Betsson’s dedication extends beyond monetary backing; they aspire to be a proactive sponsor, engaging supporters with interactive encounters and thrilling endeavors.

Jesper Svensson, Chief Executive Officer of Betsson Operations, remarked: “We are incredibly honored to become the principal backer of ‘El Rey de Copas,’ the monarchs of cup tournaments and arguably the finest and most triumphant squad in Colombian soccer history.”

“This alliance, coinciding with Betsson’s 60th anniversary, strengthens our standing as a significant patron of Latin American athletics. We acknowledge the immense fervor surrounding Atlético Nacional and are committed to crafting unforgettable instances for the supporters, delivering an unparalleled soccer encounter.”

From the kickoff of the 2024 Colombian fútbol season, the Betsson emblem will be displayed on the kits of both the male and female Atlético Nacional squads. A dominant force in Colombian soccer, Atlético Nacional is already heavily invested in readying for the upcoming season. Their objective is evident: to triumph in all tournaments and secure every piece of silverware.