BetMGM Invests $180,000 in Responsible Gaming Research with the ICRG
A prominent online wagering platform, BetMGM, has demonstrated its commitment to responsible gaming by contributing a substantial $180,000 to the International Center for Responsible Gaming (ICRG). This generous financial support will bolster the ICRG’s crucial research and educational initiatives, particularly those exploring safe gambling habits and the influence of marketing on individuals susceptible to gambling-related issues.
Founded in 1996, the ICRG has emerged as a leading authority in the field, disseminating numerous peer-reviewed articles across scientific publications. Their work is highly esteemed and offers valuable perspectives on the multifaceted nature of problem gambling.
The ICRG’s President, Arthur Paikowsky, conveyed his appreciation for BetMGM’s historic donation, underscoring that the research outcomes will be pivotal in pinpointing potential hazards and steering the sector toward embracing best practices. He commended BetMGM’s dedication to partnering with the ICRG in their endeavor to better educate the public, operators, regulators, policymakers, and media outlets about responsible gaming.
BetMGM has emphasized that as they broaden their presence in new markets, promoting responsible gambling education remains a paramount concern. Richard Taylor, BetMGM’s Senior Manager of Responsible Gaming, stressed the significance of investing in research as a cornerstone of their ongoing pledge to deliver a secure and enjoyable experience for their users. He believes that this pioneering research will not only yield valuable insights for BetMGM but also function as a blueprint for the entire industry and its stakeholders.
Recently, responsible gaming has become a frequent topic of discussion, particularly within the realm of collegiate athletics. Corporations such as Caesars Entertainment have faced criticism for their promotional campaigns aimed at university students, especially during major football matches. Recall the agreement Caesars established with Michigan State University in 2021? That event truly ignited the controversy, and now these advertisements are ubiquitous on game days.