10bet Scores Sponsorship Deal with Lamontville Golden Arrows

10bet has secured the primary sponsorship for Lamontville Golden Arrows, a soccer club in South Africa. The agreement encompasses both the senior and development squads, with the 10bet emblem displayed on all their jerseys. This represents a notable collaboration for both 10bet and the team.

The organization conveyed enthusiasm about the alliance, underscoring how 10bet’s values align with their aspirations and objectives. They are confident that this joint effort will enable them to engage with supporters nationwide.

This marks the second South African soccer team 10bet has recently partnered with, following their backing of the South African national men’s soccer team, Bafana Bafana. Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa, emphasized Golden Arrows’ storied past and dedicated fanbase as pivotal elements in their choice. They perceive this partnership as a calculated maneuver that corresponds with their expansion goals in South Africa.

This alliance is an ideal pairing! Our principles and ambitions align perfectly, and we are delighted to engage with supporters on a more profound level. This joint effort with such a celebrated South African squad presents a remarkable chance to elevate our brand’s recognition and champion their extraordinary zeal.”

On a separate note, Novomatic recently announced modifications to its African group’s leadership framework, taking effect on the first of August.